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Customer

NIO House Shanghai

  • Client NIO House
  • Architect
  • Project leader
  • Photographer:
  • Logistics Team Manager

Background

NIO is a Chinese global startup and automobile manufacturer with its headquartered in Shanghai. The company specializes in designing and developing safe electric autonomous vehicles.
Founded in 2014, today 4000 people work towards its mission to make our life better and create a sharable joyful lifestyle.  Their Chinese name 蔚来 (Weilai) means “blue sky coming.” As a company, NIO embrace innovative and simple solutions to remove unnecessary waste.

“In the past, cars gave people the freedom of mobility. In the future, cars will go one step further and free people from driving, giving them the freedom of time. It’s a future we’re excited to shape” (NIO).

NIO has since its establishment, competed in the FIA ABB Formula E Championship. This isa class of auto racing that uses only electric-powered car. They secured the inaugural FIA Formula E Drivers’ Championship in July 2015.

Challenge

The company defines their flagship centers as “the church of their brand” and are a destination for users to discover the brand, spend leisure time with their families and attend events and special occasions. It’s a space for their users to come together and not only experience NIO’s unique lifestyle and culture, but also a space where they can shape their own experiences.

Solution

The scope of the project was to provide the client with a space in a central shopping district where users could experience the NIO brand. NIO House is an integral part of the NIO offer and is a concept tailored to a global experience platform that extends beyond the User Centre to events and other service touchpoints.

Senab undertook the responsibility as furniture consultant for the NIO House. We were also the furniture supplier and furniture project management including installation and maintenance.