The concept for the car manufacturer’s showrooms has been developed in close collaboration between Volvo Cars, Wingårdh Architects and Senab. Deliveries of the new concept are done across the world, the largest market being China. Since a few years back Senab Concept is present in Shanghai with our own staff. This presence has facilitated the cooperation between Volvo Cars and Senab considerably.
Bilia Sisjön in Gothenburg, Sweden, was the first dealer to implement the VRE concept. Senab produces specially designed furniture which are delivered in a well balanced mix with Scandinavian design classics.
With the Volvo Retail Experience (VRE) concept, Volvo wanted to create a setting where the cars can be viewed in their right element, a more urban atmosphere. An environment where the clients feel comfortable and where they can read their emails, surf the web or enjoy a cup of coffee.