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New President and CEO of Edsbyn Senab

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Edsbyn Senab AB, en av Skandinaviens ledande leverantörer av inredningslösningar för det offentliga rummet byter VD och koncernchef.Edsbyn Senab AB, one of Scandinavian´s leading suppliers of interior design solutions for public space is now replacing the President and CEO. 

The Board of Directors of Edsbyn Senab AB has appointed Conny Torstensson to new President and CEO as of March 1, 2020.

”We are very pleased that Conny has accepted the position as President and CEO of Edsbyn Senab.  Conny has a solid experience from different industries and markets in different positions and his person and competences fit perfectly with what is needed to create a successful Edsbyn Senab,” says Leif Rosén, Chairman of the Board of Directors of Edsbyn Senab.

During the last 15 years, Conny has been working for the Trelleborg Group in a number of different positions, both at corporate and business area level.  Most recently, Conny was responsible for finance and IT within the Business Area Trelleborg Wheel Systems, based in Rome, Italy.  Conny has also been a board member of Edsbyn Senab since 2011 and he has a degree from Stockholm School of Economics.

”I am really looking forward to this challenge.  The Group is very close to my heart and I see fantastic opportunities to advance our positions in our different markets and segments, and at the same time significantly improve the profitability and establish a leading interior solutions group in the Nordic market,” says Conny Torstensson.

”I have known Conny since almost ten years and am convinced that he is the right person to bring the Group to the next level.  Conny has a broad professional background and as son of Lennart Torstensson, one of the founders of Senab, he also has a strong heart for the business,” says Jochum Pihl, representative of the majority owners of Edsbyn Senab.

In conjunction with the appointment of Conny Torstensson, the current President and CEO, Bengt Nilsson will leave the Group.

”I would like to thank Bengt for his contributions to Edsbyn Senab and wish him all the best in his future career,” says Leif Rosén.

For contact:
Leif Rosén, +46 (0) 703 304 186
Conny Torstensson, +46 (0) 734 087 070


Edsbyn Senab AB is one of Scandinavian leading suppliers of furniture and interior design solutions for offices and public spaces. With approximately 400 employees, the Edsbyn Senab AB Group is represented in Sweden, Norway, China and the US. The Group’s factory in Edsbyn is one of the Nordic region’s largest manufacturers of office furniture with a rich history from 1899.

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