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Senab becomes new official partner to Stockholm Live


Senab and Stockholm Live have entered into a strategic partnership that makes Senab the official interior design partner and supplier of such associated services to Stockholm Live.The three-year contract aims to develop a long-term business relationship in addition to facilitating the purchasing process of furniture for Ericsson Globe, Tele2 Arena, Hovet and Annexet.

Senab will initially be in charge of the furnishing of the Ericsson Globe’s newly renovated lodges, the framework of the agreement also includes the furnishing of the so-called premium areas in the building.

Stockholm Live has apart from the furniture also access to all services Senab offers; such as Senab Workplace Strategy, where Stockholm Live gains access to knowledge and resources related to activity-based working environments. Senab is present in the whole process from research to analysis onwards to developing innovative new working methods.

As one of the leading players in the interior design industry with focus on offices, hotels, restaurants and retail Senab’s goal has always been to strengthen the customers’ brands, something they have been doing since its start in 1975.

– Last year we at Senab launched a completely new brand platform which we believe provides a clearer and more united front that brings together all our competences under “one” Senab, says Mikael Grundén, CEO Senab AB. The partnership with Stockholm Live is a natural step in our brand development that provides not only a better exposure of our new united front, but also a more coherent and revolutionary way of meeting our clients. In connection to this we have also signed an additional partnership with Hammarby football, AIK football and Djurgården football and hockey, this to advance our exposure in the arenas that Stockholm Live manage.
– We are looking forward to a year full of activities and better visibility of our brand at new arenas, Mikael Grundén finishes off.

– We at Stockholm Live are very pleased to have Senab as a Partner and we are looking forward to an exciting collaboration where we together can create inspiring environments for our clients’ relationship-building activities, says Stefan Gustavson, Sales Director at Stockholm Live. We aim to deliver memorable experiences for our visitors, the arena environments are a part of that. This is something we have invested a lot in during the last few years, within the frame-work of our premium concept.

For more information please contact:

Mikael Grundén, VD Senab AB, +46 765 33 51 33,

Daniel Stålbo, Marketing and Communications Director Stockholm Live, +46 73 377 59 52,


Stockholm Live operates the most visited arenas in the Nordic region such as Ericsson Globe, Hovet, Annexet, Tele2 Arena and the SkyView attraction in Stockholm. Additionally, they also operate Friends Arena in Solna. Every year around 3 million people visit the Stockholm Live venues where they can experience over 330 sport and entertainment events. Stockholm Live is a member of AEG, Anschutz Entertainment group; a world-leading company in sports and entertainment events. For more information, visit and

At Senab we are driven by the idea that great ideas are born when there is room for creativity, where people can reach their full potential and where expectations can be exceeded. We have done so ever since our start-up in 1975.
As one of the Nordic region’s leading interior decorators and service providers for companies and organizations, we focus on offices, hotels, restaurants and retail stores where our goal has always been to strengthen our customers’ brands.
As part of the Edsbyn Senab Group, we represent all major brands in the industry and also have our own production and product development. In addition to our local offices, we are also present today in Asia and North America.


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